STADA briefed us to launch Oilatum (moisturising / skincare line) in the regional market. The event needed to do more than reveal a product; it had to position Oilatum as a trusted brand for challenging environments, build trust among dermatologists and consumers, and create compelling visual moments for social and media.

Oilatum’s promise is functional (hydration under extreme conditions). The challenge was to make that promise vivid, not just in copy but in spatial, visual, and interactive terms. We had to craft a setting where attendees could feel moisture, understand dry climate stress on skin, and see how Oilatum performs; all while maintaining brand prestige and clarity of message.