BEEAH's wanted a national day event that celebrated UAE heritage, environmental identity, and the brand’s ethos. It needed to feel rooted, inviting, and experiential, rather than purely informational.

We treated each stall and display as a narrative node. Activations included halwa making, henna, Arabic coffee, traditional seating; we created micro-scenes that together composed a “walkable heritage lane.” Lighting, materials, and layout were orchestrated to let guests pause, reflect, and connect emotionally.