IMFINZI Launch

Expanding Possibilities

The Vision

AstraZeneca briefed us with unveiling its breakthrough oncology therapies; through a launch worthy of their medical significance. More than a product debut, this was positioned as a declaration of innovation, collaboration, and impact. The experience needed to not only educate clinicians but also instill conviction and pride in AstraZeneca’s pioneering journey.

Skybridge's Approach

To us this was a brand-defining milestone. To reflect the therapies’ pioneering spirit, we created a summit that was immersive, credible, and human-centered. From architecture to storytelling, every element was designed to carry AstraZeneca’s vision forward.

What We Delivered

Patient Storytelling
Dedicated installations highlighted real patient voices, grounding the science in human impact. This emotional layer made the therapies’ purpose tangible.
Event Conceptualization
“Our ‘Reach Beyond’ theme translated clinical innovation into a visual narrative; using sharp forms, directional arrows, and a clean blue-white aesthetic to symbolize progress.
Stage & AV Design
The stage featured a massive central LED with curved extensions on both sides, engineered for seamless content flow and immersive sightlines.

The Result

The launch became an industry benchmark for pharmaceutical launches. Guests left not only with scientific insights but with a powerful emotional connection to AstraZeneca’s mission. By balancing rigor with resonance, we delivered a launch that was remembered not as an event, but as a transformative experience.