ENHERTU Launch - Museum of the Future, Dubai

Translating Innovation into Impact

The Vision

AstraZeneca and Daiichi Sankyo set out to introduce ENHERTU to UAE stakeholders with a launch worthy of its scientific ambition; credible to clinicians, inspiring to partners, and unmistakably premium. The brief: honor the data and impact while creating a moment that feels forward-looking and human.

Skybridge's Approach

We chose the Museum of the Future for its symbolic alignment with innovation and its flexible, high-spec event infrastructure. Our concept fused authoritative scientific content with emotive narrative; designing an arc from discovery to patient impact, presented through precise staging, AV, and pacing that felt like a guided reveal rather than a typical launch.

What We Delivered

Event Conceptualization
A future-centric visual language; clean geometry, data-driven motion graphics, and calm, clinical typography; framed ENHERTU’s story from mechanism to real-world promise.
Venue Transformation
We mapped the museum’s contours into our show-flow: entrance wayfinding, content zones, and a main reveal space calibrated for keynote authority and cinematic transitions.
Immersive AV & Motion System
Synchronized lighting, video interludes, and sound design marked key beats (mechanism, data, patient impact), maintaining an elegant, science-first tone.

The Result

The ENHERTU launch delivered a high-authority, emotionally resonant experience that matched the therapy’s significance; strengthening stakeholder confidence and positioning the brand within a forward-looking, Dubai-anchored narrative. Attendees left informed, aligned, and inspired.