MAG - Marsa Zayed Launch

Unveiling a Vision, Defining a Destination

The Vision

MAG Group, in partnership with AD Ports, aimed not just to introduce a new development, but to cast Marsa Zayed as a landmark destination; a merging of culture, luxury, and coastal vitality. The launch needed to reflect the ambition of the waterfront ecosystem and the promise of becoming a premier tourism and residential address.

Skybridge's Approach

We approached this as a narrative of place-making. The launch would not just present buildings; it would evoke lifestyle, legacy, and opportunity. Every design, activation, and moment was created to make Marsa Zayed feel alive, desirable, and inevitable.

What We Delivered

Venue & Atmosphere
We selected a prime coastline setting, turning it into an immersive launch arena. Scenic design, lighting, and staging evoked the sea, horizon, and architectural ambition of Marsa Zayed.
Innovative Stage Engineering
A key challenge was showcasing the residential mock-up among guests; Skybridge solved it with a sliding LED stage reveal that brought the model into the heart of the audience.
Guest Journey & Program Flow
The moment of unveiling the landmark sign, paired with the innovative model reveal, became the emotional climax, followed by social and networking elements to sustain the momentum.

The Result

The Marsa Zayed launch didn’t just announce a project; it ignited belief. The bold public sign, architectural storytelling, and immersive experience positioned MAG and AD Ports as visionary partners. Attendees left not merely informed, but inspired, imagining Marsa Zayed not as a future possibility, but as a promise already taking shape.