Trodelvy Launch Event - Gilead

Solving Complexity, Delivering Hope.

The Vision

When Gilead prepared to launch Trodelvy in UAE & KSA, they wanted an event that symbolized breakthrough thinking and clarity in the face of complexity. The goal was to honor the scientific achievement behind the therapy, while creating an experience that would resonate emotionally with healthcare professionals, stakeholders, and partners.

Our Approach

We drew inspiration from the Rubik’s Cube; an icon of complexity solved through precision and strategy. This became the core visual and experiential theme, symbolizing how Trodelvy brings order, clarity, and solutions to the intricate challenges of oncology. Every detail of the launch reflected this metaphor, from stage design to activations.

What We Delivered

Venue Transformation
The space was reimagined with bold cube inspired architecture geometric staging and vibrant lighting to create a dynamic immersive environment
Bespoke Conceptualization
A unifying theme solving complexity using the Rubiks Cube as a symbol for Trodelvys scientific innovation and promise
Guest Journey Design
From registration through the final reveal every touchpoint was designed to feel like part of the puzzle coming together culminating in a powerful product reveal moment

The Result

The Trodelvy launch became a symbol of transformation; an event that went beyond a corporate unveiling to inspire belief in Gilead’s innovation. Attendees left with the image of complexity solved and the conviction that Trodelvy represents a new chapter of possibility in oncology care.